Beginning with Star Wars Celebration V, Star Wars Celebrations have been produced by Lucasfilm, in cooperation with the ReedPOP group within Reed Exhibitions, the world's largest event organizer. ReedPOP also runs the New York Comic Con, New York Anime Festival, Chicago Comic & Entertainment Expo, PAX East and West, the UFC Fan Expos, and the Singapore Toy, Game & Comic Convention. Other Reed Exhibitions shows include BookExpo America, the London Book Fair, and MIPCOM. Reed's publishing branch is responsible for magazines including Variety, Publishers Weekly, Video Business, and Playthings. All Star Wars Celebrations are produced in partnership with and under the authorization of Lucasfilm Ltd.